Summer is here and it is super hot outside, what better way to encourage new customers then by giving them an ice cold water with your logo on it. It is a way to thank a exisiting customer for their business as well as show a future customer that you are thinking of them. Over The Rainbow Promo can have your logo put on any size water bottle for under a $1.00 per piece..That is a small investment for a happy customer that feels cared for……Happy JULY

Recycled goods…Check out our site in the keyword search for anything recycled today..So many concious ideas for you to choose from…Help keep our eviornmnet clean. Make ECO friendly choices where and when you can..Lets work together to make this world a better place. Every little bit of effort makes a huge difference.

Promo items are a way to say thank you for your business and to solicit new business. Everybody loves free goodies. When you give out a promo gift not only is it a gift given but it is a gift that carries your companies logo and information for times to come. By spending your Marketing dollars on promo items not only will you look like a real giver to your customer or future customer but you will be saving yourself tons of monies on conventional advertisment that costs a arm and a leg. Once someone reads or hears about your service they will forgot about you soon after the commercial or ad is gone..With a promo item, even a low cost item under a $1.00 you will be remembered…

Check out these super cool recycled pen and pencil gift sets. What a great marketing tool and a conscious choice…Small quantities are available please inquire.

QUANTITY      10000 20000
PRICE          $1.34    $1.19

Let’s face it: “Malternatives” aren’t exactly a hot category. With consumers interested in either trading down to cheaper brands or experimenting with craft brews, Mike’s Hard Lemonade knew what it was up against heading into the summer. Its category was down 7% compared to the year prior, but rather than call it quits and take a vacation, it decided to own the summer’s vacation weekends.
Mike’s decided to become “The Unofficial Sponsor of the 3-Day Weekend.” To do so it leveraged traditional media, in-store displays, a sweepstakes and a slew of fun, branded premiums. To target its primary audience (men ages 21 to 34) and secondary audience (men ages 35-plus and married couples in the suburbs), it offered retailers an array of “Twist. Pour. Viva!” display opportunities.

The brand pushed hard during Memorial Day, Fourth of July and Labor Day weekends to prompt consumers to look under their caps for the chance to win “3-day weekend essentials.” Retailers were offered their choice of “spectaculars” to promote the contest’s big prizes, which included a truck, mega-grill, ATVs and cash. Other items included branded jackets and snowboards.

“We knew that they were at a point in the brand’s life where it had become a bit lost,” says Scott Schoessel, CEO of the Gigunda Group, which created the effort. “Our strategy to correct the course was to create something that got consumers back involved in the brand while driving its relevancy. What better way to show relevancy than to create branded program premiums that prove to the consumer that we get them?”

The results: Same-store sales were up 22% on average each month from June to September. Schoessel says, “Not only were they relevant, which helped the brand up the engagement level, but they were brand confidence builders, communicating to consumers that we understand them and what’s important to them.”

When looking for a promotional gift that’s going to excite consumers, it’s hard to beat free chocolate. That was the thinking when Ghirardelli launched “A Million Moments of Timeless Pleasure” this past March – its largest promotional campaign to date.

Besides an online sweepstakes, in-store displays and online banners, the program involved a 10-city sampling tour over seven weeks. The chocolatier visited Atlanta, Boston, Chicago, Dallas, Miami, Los Angeles, New York City, Philadelphia, San Francisco and Washington D.C., giving away a total of 1 million chocolate samples.

“We actually wanted to deliver a million samples to create a million moments of Ghirardelli,” says Jeff Snyder, president of Inspira Marketing, who coordinated the experiential aspects of the promotion. “It’s great to see real people in real life explaining their moments – it gave us a solid understanding of who the customer is and what’s important to them.”

At the tour stops, brand ambassadors gave away the chocolates and a video crew filmed brand lovers who wanted to share their “Ghirardelli moment.” These were then uploaded to the Ghirardelli website.

Those who could not make it to the actual events were encouraged to get in on the fun through an online sweepstakes. Fans could describe their Ghirardelli moment in 75 characters or less for a shot at winning a trip to a “famous world square,” such as New York’s Times Square, Trafalgar Square in London, or of course, Ghirardelli Square in San Francisco. These moments were then run on a special interactive billboard that the company had installed in Times Square.

Inspira conducted research prior to the events, drawing on ethnographic studies to find interests that fans of Ghirardelli shared (such as live theater, active sports and spas), and visited the cities prior to the events to determine the best locations and times for the tour stops. For example, in New York, the company decided that doing the giveaways at Grand Central Station during morning rush hour would be less effective than having a presence in the theater district or SoHo, where passersby were moving at a more leisurely pace.

Snyder says that one of the best results of the promotion was hearing straight from the consumers. “We were engaging consumers in their environment and letting them define what their moment would be,” he says. “That felt more genuine both for our customer and for what it is that we were trying to do.”

We at Over the Rainbow Promotions are happy to announce the “birth” of our new blog. In conjunction with our new website, our customers will find an interesting and easy way of navigating the Promotional Products and services that we offer. We will also offer newsworthy stories that will reveal innovating and effective techniques on how to boost your business. So, check back often and keep Over the Rainbow Promotions in mind when you decide to take your business to the next level.